The Rules of Small Business Marketing Have Changed ...
Where are YOU @t on the Web?
The marketing world has changed ... Have you changed with it? What worked for your business yesterday, has probably lost its efficiency and impact. The Internet has come to play a critical role in promoting your business. If you haven't accessed the marketing potential of a business web site or eCommerce, now is the time.
You need a marketing plan that will integrate traditional marketing strategies with Internet marketing, incorporating all your efforts into a comprehensive marketing program designed to attract new business, educate and inform your target market, create sales opportunities, build client relationships and retain customers all within your marketing budget. Your plan must build upon corporate branding, market positioning, incentive and loyalty programs. It must maximize every effort to convey your marketing message in a clear, concise manner.