Turning Your Web site Into a Marketing Tool.
By Janet Bronte, On Track Marketing Solutions
Chances are when you first developed your business web site you took your company brochure and transferred it up online. And that was great for initially getting you up on the Internet and being able to say, "Yeah, we have a web site, we are internet savvy and professional". But, if you haven't done anything past the point of just getting your brochure up online, you are missing out on the best marketing tool you may ever have.
When developed properly your web site can serve as an online sales mechanism collecting data from your web visitors for subsequent campaigns that build stronger relationships with your prospects and customers. Just as a sales person keeps in touch with their prospects periodically by calling them, stopping in or sending them a newsletter, your web site can streamline that process, by generating automatic e-mail's to your online database.