Compelling Marketing Content that Integrates Keywords
Web page copy is of major importance for search engines, directories and customers. Search robots need machine-readable content (text not graphics) on a web page and HTML tags to index the site. Directory editors decide whether or not to list your site based on unique and relevant content.Text near the top of the page is important to search 'spiders,' as are keywords at the beginning of paragraphs and in headings. It is not easy to write compelling marketing copy that skillfully integrates your keywords and phrases, so it is important to have the online content written by an online marketing professional.