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Website Usability is Critical for Web Conversions

Web Site Usability. Once you've lost a customer on your web site, you've lost that customer for good. This happens for many reasons: faulty or ambiguous navigation, bad interface design, long download time, incompatible technology and so on.

Usability is an integral part of the design process. It should not constrain good design. Rather, it should enhance the ability of a good design to create a highly functional and usable site. You want to ensure the visitor convert into a customer and will revisit the site in the future.

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